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Our Case Studies

Client Overview

Business Type

Online stock market education and real-time support platform via Discord.

Location

London, Ontario.

Goals

Grow the user base, improve content delivery, and establish them as a trusted brand for beginner investors.

Challenges

Limited Awareness

Despite offering valuable tools and real-time support, the channel struggled to attract new members outside of word-of-mouth referrals.

Retention Issues

Members often disengaged after the first few weeks due to a lack of structured learning paths.

Scalability

The founder and team spent significant time answering repetitive questions, leaving little time for innovation.

Our Approach

  • Logo and Identity: Designed a modern logo and brand identity to appeal to tech-savvy young investors.
  • Landing Page: Built a website with a clear call-to-action to join the Discord community. The website featured testimonials, case studies, and free resources to attract users.
  • Created a structured onboarding process within Discord using automated bots.
  • Developed a step-by-step guide for new members to access resources, join live discussions, and set up alerts.
  • Educational Modules: Organized weekly topics into beginner, intermediate, and advanced tracks, ensuring that all users found value.
  • Live Sessions: Hosted live Q&A sessions and market analysis discussions via Discord and integrated them into the calendar.
  • Recorded Sessions: Built an archive of recorded sessions and tutorials for members to revisit.
  • Social Media Ads: Ran targeted ads on Instagram and YouTube featuring customer testimonials and success stories.
  • Lead Magnet: Offered a free e-book on “10 Mistakes to Avoid as a Beginner Investor” to collect email leads.
  • Affiliate Program: Partnered with financial influencers to promote the Discord channel in exchange for a referral bonus.
  • Gamification: Added a points system rewarding users for completing lessons, participating in discussions, and inviting new members.
  • Exclusive Features: Offered premium membership tiers with advanced tools, such as stock screeners, one-on-one mentorship, and personalized portfolio reviews.
  • Community Building: Encouraged members to share their trade wins and lessons learned in a dedicated “Success Stories” channel.
Testimonials

Our customer reviews

Working with Falco Consulting Group wasn’t just another business engagement, it was a transformative experience that rocked my entire approach. Their team brings a rare blend of deep strategic insight and down-to-earth collaboration, turning complex challenges into clear, actionable breakthroughs.

Right from the start, they immersed themselves in my business, uncovering hidden opportunities and crafting solutions that didn’t just add value, they redefined success. Their approach isn’t about buzzwords or one-size-fits-all advice; it’s about real, measurable impact that propels your business to new heights.

For any business ready to break through limits and reach its full potential, Falco Consulting Group is the ultimate game changer. Their expertise doesn’t just make a difference, it defines the future of businesses that want to lead, not follow.

Amber Miller

Owner - Mindful Reverie

Frank did an excellent job the first week of working with him! He got right to work paying close attention to detail, tailored ideas to our specific company and overall knowledge has been wonderful. Best decision we made to help our business grow.

Brittany Standon

Owner - Platinum Training Facility

If you’re looking for results look no further. Frank at Falco Consulting Group is great to deal with. Frank is very honest and productive. Our Business showed growth right away and is still growing!!. Thanks again for the awesome work Frank!

Ahmed Hammoudeh

Owner - Stellar Motors

What we do

Creating long-term value with entrepreneurial intelligence through expert digital marketing consulting and customer acquisition strategy! Our main goals are

Frank Falco
Founder and Managing Director

Results

User Growth

Increased membership by 200% within six months, growing from 500 to 1,500 members.
Attracted 50 premium-tier members within the first three months of launch.

Revenue Growth

Monthly revenue increased by 63% through premium memberships and affiliate partnerships.
Earned additional revenue from offering one-time workshops and downloadable resources.

Retention Improvements

Reduced member churn by 36% after implementing structured learning paths and engagement strategies.

Brand Recognition

Positioned company as a go-to resource for beginner investors, with growing worldwide recognition.
Improved online presence through positive reviews and an active, engaged social media following.