Social Media Management for Small Businesses
Build a consistent, professional social media presence without taking time away from running your business. Falco Consulting Group plans, creates, schedules and manages social media content for small businesses in London, Ontario and across Canada. From branded graphics and Reels to captions, engagement and reporting, every part of your content is built around your brand, audience and business goals.
Custom content strategy
Professional content
Transparent reporting
Plan. Create. Publish. Engage.
Consistent social media management without adding to your workload.
Consistent Social Media Without Adding to Your Workload
Effective social media management requires more than posting occasionally. Your content should reflect your brand, communicate what makes your business different and give potential customers a reason to follow, remember and trust you.
We develop a practical monthly strategy, create professional content and manage your posting schedule across the platforms that matter to your audience. You receive consistent, on-brand content while retaining approval over what represents your business.
Professional Content Creation
Branded graphics, carousels, short-form video, Reels, captions and clear calls to action.
Consistent Management
Content planning, approvals, scheduling, publishing, engagement and monthly reporting.
Content Designed for the Platforms Your Audience Uses
Your platform mix is selected according to your audience, business model, content strengths and goals.
Build local awareness, share business updates and create conversations with current and potential customers.
Use branded graphics, carousels and Reels to showcase your services, products, people and customer experience.
Strengthen your professional presence, share expertise and connect with business audiences and decision-makers.
TikTok
Create and repurpose short-form videos that educate viewers, showcase your business and build awareness.
X
Share timely updates, industry insights and business commentary while participating in relevant conversations.
Everything Needed for a Consistent, Professional Social Presence
Social media account and profile review
Monthly content strategy and planning
Customized content calendar
Branded graphic creation
Carousel posts and promotional content
Short-form video and Reels editing
Caption writing and calls to action
Content scheduling and publishing
Comment and message monitoring
Community engagement
Monthly performance reporting
Social Media That Supports the Way You Do Business
Maintain Consistent Visibility
Stay active and recognizable without struggling to find something useful to post.
Build a Professional Brand Presence
Present your business with cohesive visuals, messaging and tone across every platform.
Save Valuable Time
Let Falco Consulting Group handle planning, creation and scheduling while you operate your business.
Strengthen Audience Engagement
Encourage meaningful comments, messages and conversations with relevant content.
Make Better Content Decisions
Use performance data to understand what resonates and improve future content.
Organic Content and Paid Social Advertising
Organic social media management helps your business maintain a credible, consistent presence and build relationships over time. When faster reach, lead generation or online sales are the priority, organic content can be paired with Meta Ads management.
We keep the two strategies connected so your paid campaigns and everyday social media presence communicate a consistent message.
Organic Social
Build credibility, consistency and audience relationships over time with valuable content.
Meta Advertising
Expand reach, generate leads and promote specific offers with targeted paid campaigns.
Social Media Support Adapted to Different Businesses
The content strategy should reflect what you sell, who you serve and how customers decide to choose you.
Local Service Businesses
Stay visible in your service area and help potential customers understand what you offer.
Restaurants and Hospitality
Showcase menu items, promotions, events, people and memorable customer experiences.
Professional and B2B Companies
Share expertise, strengthen credibility and maintain an active professional presence.
Businesses Without an Internal Marketing Team
Receive consistent social media support without adding another responsibility to your staff.
A Clear Path from Strategy to Consistent Content
Discover
Learn about your business, audience, goals, brand and competitors.
Plan
Develop the monthly strategy, themes and content calendar.
Create
Produce graphics, Reels, captions and calls to action.
Approve
Send content for review before it is published.
Publish and Engage
Schedule posts and monitor relevant comments and messages.
Review
Assess performance and refine future content based on the results.
What Businesses Usually Want to Know
Clear expectations make it easier to build a consistent and productive working relationship.
Which social media platforms do you manage?
We manage Facebook, Instagram, LinkedIn, TikTok and X. The right platform mix depends on your audience, business model and goals.
How often will content be posted?
Posting frequency depends on the selected service package and content strategy. We recommend a schedule that can be maintained consistently without sacrificing quality.
Do I approve posts before they are published?
Yes. Content can be submitted for approval before scheduling so you retain control over how your business is represented.
Do you create the graphics, videos and captions?
Yes. Branded graphics, captions and calls to action are created as part of the content-management process. Available photos, videos, promotions and brand materials help make the content more specific to your business.
Do you respond to comments and messages?
Community engagement can include monitoring and responding to appropriate comments and messages. Questions involving pricing, complaints or sensitive customer matters may be directed to your team.
Is paid advertising included?
Paid advertising is separate from organic social media management. Meta Ads can be added when you want to expand reach, generate leads or promote a specific offer.
Do you only serve London businesses?
No. Falco Consulting Group is based in London, Ontario and supports businesses throughout Ontario and across Canada.
Experienced, Strategic Marketing Support
Formal training, practical business experience and a strategy-first approach to every account.
Marketing Experience
23 years
Harvard Business School
Digital Marketing Strategy
IAPO Awards
2025 Nominee
Six Sigma
Black Belt
Build a Social Presence Your Business Can Be Proud Of
Book a free consultation to discuss your business, current social media presence and the level of ongoing support you need.
Tailored content strategy
No obligation
Clear next steps
Request a Free Consultation
Tell us a little about your business and social media goals.
