Client Overview
Business Type
Location
Goals
Challenges
Customer Service Issues
Reports of inconsistent service quality and insufficient after-sales support impacting customer trust.
Limited Digital Presence
An outdated website and minimal social media activity hindered the company’s ability to reach and engage with potential customers.
Operational Inefficiencies
Lack of standardized processes led to delays and inconsistent service delivery.
Reputation Management
Existing customer complaints needed to be addressed to rebuild trust and enhance public perception.
Our Approach
Branding and Online Presence
- Redesigned the website to be mobile-friendly, visually appealing, and easy to navigate, including detailed service pages, pricing information, and an online booking feature.
- Created and optimized profiles on platforms like Google My Business, Yelp, and Facebook to increase visibility and encourage reviews.
Customer Service Enhancement
- Implemented customer feedback systems to identify and resolve issues quickly.
- Trained staff on effective communication and technical problem-solving to improve the quality of service and aftercare support.
Local SEO Strategy
- Optimized the website with relevant local keywords such as “automotive detailing Guelph” and “window tinting near me.”
- Highlighted positive testimonials on the homepage and social media, addressing prior complaints openly and demonstrating resolution efforts.
Promotions and Campaigns
- Offered a “New Customer Special” discount for first-time users on window tinting and detailing services.
- Partnered with local businesses to provide bundled discounts, such as “detail and dine” packages with nearby restaurants.
Community Engagement
- Sponsored local events, such as car shows and charity drives, to position the company as an active community member.
- Hosted free “Vehicle Care Clinics” to educate customers about maintaining their vehicles, strengthening trust and customer relationships.
Digital Marketing and Social Media
- Ran targeted Facebook and Google Ads campaigns focusing on a 15-km radius around Guelph.
- Posted engaging content on social media, including before-and-after shots of vehicle detailing, customer testimonials, and tips on car care.
Operational Streamlining
- Adopted a customer management software to handle appointments, service tracking, and automated reminders.
- Introduced standardized workflows for detailing, accessory installations, and tinting to ensure consistent quality and efficiency.
Our customer reviews
What we do
Creating long-term value with entrepreneurial intelligence through expert digital marketing consulting and customer acquisition strategy! Our main goals are
Frank Falco
Founder and Managing Director
Results
Customer Satisfaction and Retention
Resolved 91% of historical complaints with active outreach and resolutions, boosting trust.
Customer satisfaction scores improved by 32% within six months.
Online Visibility and Engagement
Google My Business reviews increased to 75+ with an average rating of 4.7 stars.
Social media following grew to 800+ with regular engagement and an average of 15 comments per post.
Revenue Growth
Monthly revenue increased by 27%, driven by an uptick in bookings through the new online system.
The “New Customer Special” campaign converted 120 first-time customers, with 42% returning for additional services.
Community Recognition
Recognized as a leading automotive service provider in Guelph, with workshop attendees and sponsored events generating positive word-of-mouth.
Conclusion
By addressing key operational, service, and marketing challenges, the company transformed its business operations, rebuilt trust with its clientele, and positioned itself as a reliable, community-focused automotive service provider. This strategic approach not only resolved immediate issues but also established a solid foundation for long-term growth.
